Rewrite Your Homepage Hero for AI Answer Engines
Restructure your homepage's first 50 words so AI answer engines (ChatGPT Search, Perplexity, Google AI Overviews) can lift a clean, citation-ready answer to the question your customers actually type. Outputs three voiced versions plus reasoning so you can pick the one that matches your brand.
Pro tip
AI engines extract from the first 50 visible words far more often than anywhere else on the page. The biggest mistake small businesses make is leading with brand affirmation ("Welcome to AcmeCo, your premier...") instead of with the answer. Engines skip filler — they pattern-match for direct answers, then attribute the citation to the surrounding domain.
How to use this prompt
- Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot — each variant is tuned for that model.
- Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
- Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
- Replace the
[placeholders]. Swap any bracketed fields for your company name, audience, product or tone. - Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.
Prompt Variants by Model
Claude
Claude 4.x
FRESH APR 2026
You are a conversion copywriter who specializes in writing for AI answer engines (ChatGPT Search, Perplexity, Google AI Overviews, Claude). Rewrite my homepage hero so AI engines can extract a clean,...You are a conversion copywriter who specializes in writing for AI answer engines (ChatGPT Search, Perplexity, Google AI Overviews, Claude). Rewrite my homepage hero so AI engines can extract a clean, direct answer from the first 50 visible words.
<business_context>
Business: [NAME] — [WHAT YOU DO IN ONE SENTENCE]
Customer: [WHO BUYS — be specific: "Series A SaaS founders", "homeowners over 55 in Phoenix", etc.]
Top query a customer would type into ChatGPT to find someone like you: [VERBATIM QUERY]
Two other queries you''d want to be the answer to: [QUERY 2], [QUERY 3]
Your one-sentence "what makes us different" claim: [CLAIM — must be specific, not "we care more"]
One specific number, fact, or proof point: [e.g. "10,000 customers", "founded 1987", "FDA cleared", "98% retention"]
Brand tone: [pick: warm-expert / no-nonsense / playful / premium-restrained / technical-precise / friendly-everyday]
Primary CTA: [BOOK / BUY / SUBSCRIBE / GET QUOTE / DOWNLOAD]
</business_context>
<current_hero>
[PASTE THE EXACT TEXT OF YOUR CURRENT HOMEPAGE HERO — headline + subhead + any intro paragraph above the fold]
</current_hero>
<rewrite_rules>
The new hero must:
1. Answer the top query in the first 25 words of body copy. Not the headline — the BODY copy directly under the headline.
2. Be ≤50 words total in the body copy block.
3. Contain the specific number/fact/proof point I gave you, in the first 50 words.
4. Use customer language from the queries — avoid jargon and category clichés ("solution", "platform", "leverage", "best-in-class").
5. End with a single clear CTA matching the primary CTA above.
6. Match the brand tone exactly.
7. Headline is allowed to be brand-forward (it''s for humans), but body copy is for engines.
</rewrite_rules>
Think through step by step before writing:
- What is the customer ACTUALLY asking when they type that query? (literal need, not what we wish they were asking)
- What is the most direct one-sentence answer that includes our proof point?
- How would a friend describe what we do without our marketing brain?
Then produce:
**PART 1 — Diagnosis of the Current Hero**
Three bullets: (a) what query the current hero implicitly answers (often the wrong one), (b) where in the current copy the answer is buried (word count from start), (c) the one phrase doing the most damage.
**PART 2 — Three Rewrite Options**
Three distinct rewrites of the hero — same brand tone, different angles:
- Option A: most direct answer to the top query
- Option B: leads with the proof point
- Option C: leads with the customer outcome
For each: headline (≤10 words), body copy (≤50 words), CTA button text (≤4 words), and a one-sentence rationale.
**PART 3 — Recommendation**
Which option I should test first and why, considering my CTA goal.
**PART 4 — JSON-LD Suggestion**
The optional Schema.org `speakable` JSON-LD addition that marks the new body paragraph as voice-search-eligible, ready to paste alongside my existing schema.
Notes: Claude is strongest for the diagnosis step — it spots brand-affirmation traps other models miss.
ChatGPT
GPT-5
FRESH APR 2026
Act as a conversion copywriter who writes for AI answer engines (ChatGPT Search, Perplexity, Google AI Overviews). Rewrite my homepage hero so engines can extract a clean answer from the first 50...Act as a conversion copywriter who writes for AI answer engines (ChatGPT Search, Perplexity, Google AI Overviews). Rewrite my homepage hero so engines can extract a clean answer from the first 50 visible words.
Business context:
- Name & what we do: [NAME — SENTENCE]
- Customer: [SPECIFIC TYPE]
- Top query a customer would type into ChatGPT: [VERBATIM]
- Two more queries to own: [Q2], [Q3]
- One-sentence "what makes us different" claim: [SPECIFIC, not vague]
- One specific number/fact/proof: [e.g. "10k customers", "founded 1987", "FDA cleared"]
- Brand tone: [warm-expert / no-nonsense / playful / premium-restrained / technical / friendly-everyday]
- Primary CTA: [BOOK / BUY / SUBSCRIBE / GET QUOTE / DOWNLOAD]
Current hero (paste exact text including headline + subhead + any intro paragraph):
[PASTE]
Rewrite rules:
1. Body copy answers the top query in the first 25 words.
2. Body copy ≤50 words total.
3. Includes the proof point in the first 50 words.
4. Uses customer language from the queries — no jargon ("solution", "leverage", "best-in-class").
5. Ends with a single CTA matching the goal.
6. Brand tone matches.
7. Headline can stay brand-forward; body copy is for engines.
Output:
1. Diagnosis of current hero — query it implicitly answers, where the real answer is buried (word count), worst-offending phrase.
2. Three rewrite options — A: most direct answer; B: leads with proof point; C: leads with customer outcome. For each: headline (≤10 words), body (≤50 words), CTA (≤4 words), one-sentence rationale.
3. Recommendation: which to test first + why for my CTA goal.
4. Optional speakable JSON-LD addition marking the new body paragraph voice-search-eligible, paste-ready.
Notes: GPT-5 sometimes over-iterates on word count — instruct it to keep body copy ≤50 words even if it has to cut your favorite phrase.
Gemini
Gemini 2.5 Pro
FRESH APR 2026
You are a conversion copywriter for AI-search era homepages. Rewrite my homepage hero so answer engines (Gemini, Google AI Overviews, ChatGPT Search, Perplexity) can extract a clean answer from the...You are a conversion copywriter for AI-search era homepages. Rewrite my homepage hero so answer engines (Gemini, Google AI Overviews, ChatGPT Search, Perplexity) can extract a clean answer from the first 50 visible words.
BUSINESS CONTEXT:
• Name + what we do: [NAME — SENTENCE]
• Customer: [SPECIFIC TYPE]
• Top query customers type into AI search: [VERBATIM]
• Two more queries to own: [Q2, Q3]
• "What makes us different" — must be specific: [CLAIM]
• One specific proof point (number, year, certification, retention rate): [PROOF]
• Brand tone: [warm-expert / no-nonsense / playful / premium-restrained / technical / friendly-everyday]
• Primary CTA: [BOOK / BUY / SUBSCRIBE / GET QUOTE / DOWNLOAD]
CURRENT HERO (paste exact headline + subhead + intro paragraph):
[PASTE]
REWRITE RULES:
1. Body copy answers the top query in first 25 words.
2. Body copy total ≤50 words.
3. Proof point appears in first 50 words.
4. Customer language only — no "solution", "leverage", "best-in-class".
5. Single matching CTA.
6. Brand tone matches.
7. Headline can stay brand-forward; body copy is for engines.
OUTPUT:
1. Diagnosis: implicit query the current hero answers, word position where real answer is buried, worst-offending phrase.
2. Three rewrite options — A: most direct answer / B: leads with proof / C: leads with customer outcome. Each: headline ≤10 words, body ≤50 words, CTA ≤4 words, one-line rationale.
3. Recommendation: best option for my CTA goal + why.
4. Optional speakable JSON-LD marking the new body paragraph voice-search-eligible.
Notes: Gemini 2.5 Pro produces strong customer-language rewrites — it tends to strip jargon naturally.
Copilot
Copilot (GPT-5)
FRESH APR 2026
Rewrite my homepage hero so AI answer engines (ChatGPT Search, Perplexity, Google AI Overviews, Bing Copilot) can extract a clean answer from the first 50 visible words.
Business:
• Name / what we...Rewrite my homepage hero so AI answer engines (ChatGPT Search, Perplexity, Google AI Overviews, Bing Copilot) can extract a clean answer from the first 50 visible words.
Business:
• Name / what we do: [SENTENCE]
• Customer: [SPECIFIC TYPE]
• Top query customers type into AI search: [VERBATIM]
• Two more queries to own: [Q2, Q3]
• Differentiator (must be specific): [CLAIM]
• One specific proof point: [NUMBER/YEAR/CERT]
• Brand tone: [warm-expert / no-nonsense / playful / premium-restrained / technical / friendly-everyday]
• Primary CTA: [BOOK / BUY / SUBSCRIBE / GET QUOTE / DOWNLOAD]
Current hero (paste headline + subhead + intro paragraph):
[PASTE]
Rules:
1. Body copy answers the top query in first 25 words.
2. Body copy ≤50 words total.
3. Proof point in first 50 words.
4. Customer language only — no "solution", "leverage", "best-in-class".
5. Single matching CTA.
6. Brand tone matches.
7. Headline brand-forward OK; body copy is for engines.
Output:
1. Diagnosis: query the current hero implicitly answers, word position of real answer, worst-offending phrase.
2. Three rewrite options — A: direct answer / B: proof-led / C: customer-outcome-led. Each: headline ≤10 words, body ≤50 words, CTA ≤4 words, one-line rationale.
3. Recommendation: which to test first + why.
4. Optional speakable JSON-LD addition for voice-search eligibility.
Notes: Copilot output is reliably tight on word counts. Good fit for this prompt.
Frequently Asked Questions
What does the Rewrite Your Homepage Hero for AI Answer Engines prompt do?
Restructure your homepage's first 50 words so AI answer engines (ChatGPT Search, Perplexity, Google AI Overviews) can lift a clean, citation-ready answer to the question your customers actually type. Outputs three voiced versions plus reasoning so you can pick the one that matches your brand.
Which AI models is this prompt tested on?
This prompt is field-tested on Claude, ChatGPT, Gemini and Copilot. Each model has its own optimized variant above.
Do I need a paid AI account to use this prompt?
No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.
Can I customize this prompt for my business?
Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.
When was this prompt last verified?
Each model variant above shows its own freshness stamp. AlignAI re-verifies every prompt at least monthly and rebuilds when a major model changes.
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