Competitor Deep Dive Analysis
Conduct a thorough competitor analysis — positioning, pricing, strengths, weaknesses, customer sentiment, and strategic gaps you can exploit. Outputs an actionable report, not just a feature comparison matrix.
Analyze your top 3 competitors, not 10. Depth beats breadth. Paste in their actual pricing page, homepage copy, and a few customer reviews for the most grounded analysis.
How to use this prompt
- Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot — each variant is tuned for that model.
- Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
- Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
- Replace the
[placeholders]. Swap any bracketed fields for your company name, audience, product or tone. - Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.
Prompt Variants by Model
You are a competitive intelligence analyst.
<my_business>
What I sell: [YOUR PRODUCT/SERVICE]
Target customer: [WHO]
Pricing: [YOUR PRICING MODEL]
Key differentiator: [WHAT MAKES YOU...You are a competitive intelligence analyst.
<my_business>
What I sell: [YOUR PRODUCT/SERVICE]
Target customer: [WHO]
Pricing: [YOUR PRICING MODEL]
Key differentiator: [WHAT MAKES YOU DIFFERENT]
Biggest weakness: [BE HONEST]
</my_business>
<competitors>
Competitor 1: [NAME] — [URL]
Competitor 2: [NAME] — [URL]
Competitor 3: [NAME] — [URL]
[PASTE any pricing pages, homepage copy, or customer reviews you have]
</competitors>
Conduct a competitive analysis:
1. **Positioning map** — how each competitor positions themselves (premium vs value, simple vs feature-rich, niche vs broad). Where do I fit?
2. **Pricing analysis** — their model, tiers, and how they compare to mine. Who is underpricing? Overpricing? What is the market expecting?
3. **Strength-weakness matrix** — for each competitor: 3 genuine strengths and 3 exploitable weaknesses.
4. **Customer sentiment summary** — what their customers love, complain about, and wish existed. Based on any reviews provided or likely patterns.
5. **Gap analysis** — 3-5 specific opportunities where competitors are weak and my positioning can win.
6. **Threat assessment** — what moves could each competitor make in the next 6-12 months that would hurt me?
7. **Action plan** — 5 specific things I should do in the next 30 days based on this analysis.Act as a competitive intelligence analyst. Be objective — I need truth, not cheerleading.
My business:
- Product: [WHAT]
- Customer: [WHO]
-...Act as a competitive intelligence analyst. Be objective — I need truth, not cheerleading.
My business:
- Product: [WHAT]
- Customer: [WHO]
- Pricing: [MODEL]
- Differentiator: [WHY ME]
- Weakness: [BE HONEST]
Competitors:
1. [NAME] — [URL]
2. [NAME] — [URL]
3. [NAME] — [URL]
[Paste pricing pages, copy, or reviews if available]
Analyze:
1. Positioning map — premium vs value, simple vs complex, niche vs broad
2. Pricing comparison — models, tiers, market expectations
3. Strength-weakness matrix — 3 each per competitor
4. Customer sentiment — what they love/hate/wish for
5. Gap analysis — 3-5 opportunities I can exploit
6. Threat assessment — moves they could make in 6-12 months
7. 30-day action plan — 5 specific things to doAnalyze my competitors.
**My business:** [PRODUCT], [CUSTOMER], [PRICING], [DIFFERENTIATOR],...Analyze my competitors.
**My business:** [PRODUCT], [CUSTOMER], [PRICING], [DIFFERENTIATOR], [WEAKNESS]
**Competitors:**
1. [NAME] — [URL]
2. [NAME] — [URL]
3. [NAME] — [URL]
Research each competitor thoroughly — pricing, features, positioning, recent news, customer reviews — then deliver:
1. Positioning map
2. Pricing analysis with market context
3. Strength-weakness matrix (3 each)
4. Customer sentiment from reviews
5. Gap analysis — 3-5 exploitable opportunities
6. Threat assessment — likely moves in 6-12 months
7. 30-day action planAnalyze my top 3 competitors.
My business: [PRODUCT], [CUSTOMER],...Analyze my top 3 competitors.
My business: [PRODUCT], [CUSTOMER], [PRICING], [DIFFERENTIATOR], [WEAKNESS]
Competitors:
1. [NAME] — [URL]
2. [NAME] — [URL]
3. [NAME] — [URL]
Deliver:
1. Positioning map
2. Pricing comparison
3. Strengths and weaknesses (3 each)
4. Customer sentiment
5. Gap analysis — opportunities
6. Threat assessment
7. 30-day action planFrequently Asked Questions
What does the Competitor Deep Dive Analysis prompt do?
Conduct a thorough competitor analysis — positioning, pricing, strengths, weaknesses, customer sentiment, and strategic gaps you can exploit. Outputs an actionable report, not just a feature comparison matrix.
Which AI models is this prompt tested on?
This prompt is field-tested on Claude, ChatGPT, Gemini and Copilot. Each model has its own optimized variant above.
Do I need a paid AI account to use this prompt?
No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.
Can I customize this prompt for my business?
Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.
When was this prompt last verified?
Each model variant above shows its own freshness stamp. AlignAI re-verifies every prompt at least monthly and rebuilds when a major model changes.
Don’t see what you need? tailored to your use case.