Press Release Generator
Generate a complete, AP-style press release for product launches, company milestones, partnerships, or events — including headline, subheadline, dateline, body with quotes, boilerplate, and media contact block.
Pro tip
Journalists scan the headline and first paragraph to decide if they read further. Your first paragraph must answer WHO, WHAT, WHEN, WHERE, and WHY in under 40 words. Bury the corporate fluff — lead with the news.
How to use this prompt
- Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot — each variant is tuned for that model.
- Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
- Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
- Replace the
[placeholders]. Swap any bracketed fields for your company name, audience, product or tone. - Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.
Prompt Variants by Model
Claude
Claude 4.x
UPDATED APR 2026
You are a PR professional writing a press release in AP style format.
<announcement>
Company: [NAME] — [INDUSTRY, LOCATION]
Announcement type: [PRODUCT LAUNCH / MILESTONE / PARTNERSHIP / EVENT /...You are a PR professional writing a press release in AP style format.
<announcement>
Company: [NAME] — [INDUSTRY, LOCATION]
Announcement type: [PRODUCT LAUNCH / MILESTONE / PARTNERSHIP / EVENT / HIRING / FUNDING]
What happened: [DESCRIBE THE NEWS IN 2-3 SENTENCES]
Why it matters: [WHY SHOULD ANYONE CARE — impact on customers, market, industry]
Key quote source: [NAME, TITLE — the person who should be quoted]
Key data points: [ANY NUMBERS — revenue, users, growth, savings]
Target media: [LOCAL NEWS / INDUSTRY TRADE / NATIONAL TECH / STARTUP PRESS]
</announcement>
Generate a complete press release:
**1. Headline:** Under 10 words. Active voice. News-forward, not marketing-forward. No exclamation marks.
**2. Subheadline:** One sentence that adds context the headline could not fit.
**3. Dateline:** [CITY, STATE] — [DATE] —
**4. Lead paragraph:** WHO, WHAT, WHEN, WHERE, WHY in under 40 words. This paragraph must stand alone as a complete news summary.
**5. Body (3-4 paragraphs):**
- Paragraph 2: Context and significance — why this matters now
- Paragraph 3: Direct quote from the key person (make it sound human, not corporate)
- Paragraph 4: Supporting details, data, availability, next steps
**6. Boilerplate:** Standard "About [Company]" section — 3 sentences covering what the company does, who it serves, and where to learn more.
**7. Media contact block:** Name, title, email, phone placeholder.
**8. Distribution notes:** Recommend 3-5 specific outlets or journalists to pitch this to based on the announcement type and target media.
Notes: Claude produces clean AP-style formatting. The distribution notes are a bonus most generators skip — they help SMBs who have never pitched press before.
ChatGPT
GPT-5
UPDATED APR 2026
Act as a PR professional. Write an AP-style press release.
**The News:**
- Company: [NAME] — [INDUSTRY, LOCATION]
- Type: [PRODUCT...Act as a PR professional. Write an AP-style press release.
**The News:**
- Company: [NAME] — [INDUSTRY, LOCATION]
- Type: [PRODUCT LAUNCH/MILESTONE/PARTNERSHIP/EVENT/FUNDING]
- What happened: [2-3 SENTENCES]
- Why it matters: [IMPACT]
- Quote from: [NAME, TITLE]
- Key numbers: [DATA POINTS]
- Target media: [LOCAL/TRADE/NATIONAL/STARTUP]
**Write:**
1. Headline (under 10 words, active voice, no exclamation marks)
2. Subheadline (one sentence of context)
3. Dateline
4. Lead paragraph (WHO/WHAT/WHEN/WHERE/WHY in under 40 words)
5. Body (3-4 paragraphs: context, quote, details)
6. Boilerplate (3 sentences about the company)
7. Media contact block
8. 3-5 specific outlets or journalists to pitch this to
Notes: ChatGPT handles press releases well with persona prompting. Use a Custom GPT with your boilerplate pre-loaded for consistent releases.
Gemini
Gemini 3 Pro
UPDATED APR 2026
I need a press release written in AP style.
**Announcement:**
- Company: [NAME] — [INDUSTRY, LOCATION]
- Type: [PRODUCT...I need a press release written in AP style.
**Announcement:**
- Company: [NAME] — [INDUSTRY, LOCATION]
- Type: [PRODUCT LAUNCH/MILESTONE/PARTNERSHIP/EVENT/FUNDING]
- What happened: [DESCRIBE]
- Why it matters: [IMPACT]
- Quote from: [NAME, TITLE]
- Key data: [NUMBERS]
- Target media: [LOCAL/TRADE/NATIONAL]
**Create:**
1. Headline under 10 words (active voice, no exclamation marks)
2. Subheadline
3. Dateline
4. Lead paragraph — WHO/WHAT/WHEN/WHERE/WHY in under 40 words
5. 3-4 body paragraphs (context, quote, details)
6. Company boilerplate (3 sentences)
7. Media contact block
8. 3-5 outlets or journalists to pitch
Notes: Gemini can research the target journalists and outlets in real-time to make pitch recommendations more specific.
Copilot
Copilot (Microsoft 365)
UPDATED APR 2026
Help me write a professional press release for my business.
**The announcement:**
- Company: [NAME] — [INDUSTRY, LOCATION]
- What kind of news: [PRODUCT...Help me write a professional press release for my business.
**The announcement:**
- Company: [NAME] — [INDUSTRY, LOCATION]
- What kind of news: [PRODUCT LAUNCH/MILESTONE/PARTNERSHIP/EVENT/FUNDING]
- What happened: [DESCRIBE]
- Why it matters: [IMPACT ON CUSTOMERS OR MARKET]
- Who to quote: [NAME, TITLE]
- Important numbers: [DATA]
- Who should cover this: [LOCAL NEWS/INDUSTRY PRESS/TECH MEDIA]
**I need:**
1. A short headline (under 10 words, no exclamation marks)
2. A one-sentence subheadline
3. An opening paragraph that answers who, what, when, where, and why in under 40 words
4. 3-4 body paragraphs with context, a quote, and details
5. A short "About Us" section (3 sentences)
6. A media contact section
7. 3-5 specific news outlets or reporters I should send this to
Notes: Copilot in Word can format the press release directly. Copilot in Outlook can help draft the pitch email to journalists.
Frequently Asked Questions
What does the Press Release Generator prompt do?
Generate a complete, AP-style press release for product launches, company milestones, partnerships, or events — including headline, subheadline, dateline, body with quotes, boilerplate, and media contact block.
Which AI models is this prompt tested on?
This prompt is field-tested on Claude, ChatGPT, Gemini and Copilot. Each model has its own optimized variant above.
Do I need a paid AI account to use this prompt?
No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.
Can I customize this prompt for my business?
Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.
When was this prompt last verified?
Each model variant above shows its own freshness stamp. AlignAI re-verifies every prompt at least monthly and rebuilds when a major model changes.
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