Design Critique Partner
Get a professional design critique on any visual asset — website, logo, pitch deck, social graphics, packaging, or email template. Evaluates hierarchy, typography, color usage, spacing, brand consistency, and user experience. Outputs a prioritized fix list, not just opinions.
Pro tip
Screenshot your design and describe it in detail, OR paste the live URL. Include what the design is supposed to accomplish — "look professional" is vague, "get visitors to book a demo call" gives the critique a target to evaluate against.
How to use this prompt
- Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot — each variant is tuned for that model.
- Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
- Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
- Replace the
[placeholders]. Swap any bracketed fields for your company name, audience, product or tone. - Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.
Prompt Variants by Model
Claude
Claude 4.x
FRESH APR 2026
You are a senior design director with 20 years of experience across brand, web, and product design. Give me a professional critique.
<design_submission>
What it is: [website / logo / pitch deck /...You are a senior design director with 20 years of experience across brand, web, and product design. Give me a professional critique.
<design_submission>
What it is: [website / logo / pitch deck / social post / email template / packaging / other]
Description or URL: [DESCRIBE THE DESIGN IN DETAIL — layout, colors, fonts, imagery. Or paste the URL.]
Purpose: [WHAT THIS DESIGN SHOULD ACCOMPLISH — e.g., "convert visitors to demo bookings", "establish trust with enterprise buyers", "stand out at trade shows"]
Target audience: [WHO sees this]
Brand guidelines: [describe existing brand standards, or "none yet"]
What I am unsure about: [specific elements you want feedback on]
</design_submission>
Conduct a structured critique:
1. **First impression (3-second test)** — what does a viewer understand, feel, and want to do in the first 3 seconds? Does this match the stated purpose?
2. **Visual hierarchy** — where does the eye go first, second, third? Is this the right order for the goal? What competes for attention that should not?
3. **Typography** — font choices, sizing hierarchy, readability, line spacing. Are there too many fonts? Is body text scannable?
4. **Color** — palette harmony, contrast ratios, emotional alignment with brand. Do colors support or fight the message?
5. **Spacing & layout** — white space usage, alignment consistency, breathing room. Where does it feel cramped or lost?
6. **Brand consistency** — does this feel like it belongs to the same brand as the rest of the materials? What breaks the pattern?
7. **Conversion/UX** — for web: is the CTA obvious? For print: is the key message clear? For social: does it stop the scroll?
8. **Prioritized fix list** — rank every issue by impact (high/medium/low). Top 5 get specific "do this instead" instructions, not just "fix this."
9. **What is working** — 2-3 things to keep. Good critique includes the wins.
Be direct. I want actionable feedback, not compliments.
Notes: Claude provides thorough, structured critiques. Describe the design in as much detail as possible — layout, specific colors, font names, image placement. The more visual detail you provide, the more specific the feedback.
ChatGPT
GPT-5
FRESH APR 2026
Act as a senior design director. Be direct and specific — I want actionable feedback, not diplomacy.
Critique this design:
What it is: [website / logo / deck / social...Act as a senior design director. Be direct and specific — I want actionable feedback, not diplomacy.
Critique this design:
What it is: [website / logo / deck / social / email / packaging]
Description or URL: [DESCRIBE IN DETAIL or paste URL]
Purpose: [what it should accomplish]
Audience: [who sees it]
Brand guidelines: [existing standards or "none"]
Unsure about: [specific concerns]
Evaluate:
1. First impression (3-second test) — what does a viewer understand instantly?
2. Visual hierarchy — eye flow, attention competition
3. Typography — fonts, sizing, readability
4. Color — harmony, contrast, emotional fit
5. Spacing & layout — white space, alignment
6. Brand consistency
7. Conversion/UX — is the goal achievable from this design?
8. Prioritized fix list — top 5 with "do this instead" instructions
9. What is working — 2-3 things to keep
Notes: Upload a screenshot directly for the most accurate critique. ChatGPT vision can analyze actual layouts, color relationships, and hierarchy in ways that text description cannot match.
Gemini
Gemini 3 Pro
FRESH APR 2026
Give me a professional design critique.
**What:** [website / logo / deck / social / email / packaging]
**Description or URL:**...Give me a professional design critique.
**What:** [website / logo / deck / social / email / packaging]
**Description or URL:** [DETAIL or URL]
**Purpose:** [goal]
**Audience:** [who]
**Brand guidelines:** [standards or "none"]
**Concerns:** [specific elements]
Evaluate:
1. 3-second first impression
2. Visual hierarchy and eye flow
3. Typography
4. Color usage and contrast
5. Spacing and layout
6. Brand consistency
7. Conversion/UX effectiveness
8. Prioritized fix list — top 5 with specific alternatives
9. What is working
If I provided a URL, visit it and analyze the actual live design. Compare against current design trends in my industry.
Notes: Gemini can visit your URL and analyze the live page, plus research current design trends in your industry for context. This grounds the critique in what competitors and market leaders are doing now.
Copilot
Copilot (Microsoft 365)
FRESH APR 2026
Critique this design for me.
What: [website / logo / deck / social / email /...Critique this design for me.
What: [website / logo / deck / social / email / packaging]
Description or URL: [DETAIL or URL]
Purpose: [goal]
Audience: [who]
Brand guidelines: [standards or "none"]
Concerns: [specific elements]
Evaluate:
1. 3-second impression
2. Visual hierarchy
3. Typography
4. Color
5. Spacing and layout
6. Brand consistency
7. Conversion/UX
8. Top 5 fixes with alternatives
9. What works
Notes: Copilot in Edge can analyze the page you currently have open — no need to describe it. Open your site, then ask Copilot in the sidebar to critique what it sees.
Frequently Asked Questions
What does the Design Critique Partner prompt do?
Get a professional design critique on any visual asset — website, logo, pitch deck, social graphics, packaging, or email template. Evaluates hierarchy, typography, color usage, spacing, brand consistency, and user experience. Outputs a prioritized fix list, not just opinions.
Which AI models is this prompt tested on?
This prompt is field-tested on Claude, ChatGPT, Gemini and Copilot. Each model has its own optimized variant above.
Do I need a paid AI account to use this prompt?
No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.
Can I customize this prompt for my business?
Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.
When was this prompt last verified?
Each model variant above shows its own freshness stamp. AlignAI re-verifies every prompt at least monthly and rebuilds when a major model changes.
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