Multi-Channel Campaign Brief Generator
Generate a complete visual campaign brief spanning ads, email, landing page, and social — all from a single creative direction. Outputs design specs, copy frameworks, asset dimensions, and a production checklist so your designer (or AI tool) can execute without guessing.
Pro tip
Start with the one metric you need to move. "Launch campaign" is vague. "Drive 200 demo bookings in 30 days" gives the brief a measurable target that shapes every creative decision.
How to use this prompt
- Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot — each variant is tuned for that model.
- Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
- Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
- Replace the
[placeholders]. Swap any bracketed fields for your company name, audience, product or tone. - Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.
Prompt Variants by Model
Claude
Claude 4.x
FRESH APR 2026
You are a creative director building a multi-channel campaign brief.
<campaign_context>
Brand: [BRAND NAME]
Campaign objective: [WHAT — e.g., "200 demo bookings in 30 days"]
Target audience: [WHO —...You are a creative director building a multi-channel campaign brief.
<campaign_context>
Brand: [BRAND NAME]
Campaign objective: [WHAT — e.g., "200 demo bookings in 30 days"]
Target audience: [WHO — specific segment]
Offer: [WHAT you are promoting — product, feature, event, content]
Budget range: [for paid channels, if applicable]
Timeline: [launch date and duration]
Brand colors: [HEX codes or "see attached guidelines"]
Brand fonts: [font names or "flexible"]
Existing assets: [photos, illustrations, logos you have available]
Tone: [describe the creative vibe — bold, minimal, playful, premium, etc.]
</campaign_context>
Build the complete campaign brief:
1. **Creative concept** — one unifying idea that ties all channels together. The big idea in one sentence, plus a 2-3 sentence explanation of how it plays across channels.
2. **Visual direction** — mood, style, color usage, photography/illustration style, layout principles. Specific enough that any designer could execute without a meeting.
3. **Ad creative specs** (paid channels):
- Google Display: 300×250, 728×90, 160×600 — headline, body, CTA, visual approach for each
- Meta/Instagram: 1080×1080, 1080×1920, 1200×628 — hook, visual, CTA
- Copy variations: 3 headline options × 2 body options per format
4. **Email design spec** (3-email sequence):
- Email 1: Announcement — subject line, preview, hero image direction, body structure, CTA
- Email 2: Value/proof — social proof focus, layout spec
- Email 3: Urgency/close — countdown or scarcity element, final CTA
- Header/footer template spec for consistency
5. **Landing page wireframe:**
- Section-by-section layout: hero, problem, solution, proof, CTA, FAQ
- Copy for each section
- Design notes per section (imagery, spacing, emphasis)
- Mobile adaptation notes
6. **Social organic posts** (5 posts):
- Platform, format (static/carousel/video), visual direction, caption, hashtags
- Mix: teaser, launch, proof, behind-scenes, reminder
7. **Asset production checklist:**
- Every deliverable listed with dimensions, format, and status column
- File naming convention
- Handoff format (Figma / Canva / PSD / PNG export)
8. **Success metrics** — how to measure if the creative is working, with benchmarks to beat.
Notes: Claude produces comprehensive, well-structured briefs. This is designed to be handed directly to a designer, freelancer, or AI design tool. The creative concept section ensures channel consistency — review it carefully before greenlighting production.
ChatGPT
GPT-5
FRESH APR 2026
Act as a creative director. Build a multi-channel campaign brief I can hand directly to a designer.
Brand: [NAME]
Objective: [MEASURABLE GOAL]
Audience: [WHO]
Offer:...Act as a creative director. Build a multi-channel campaign brief I can hand directly to a designer.
Brand: [NAME]
Objective: [MEASURABLE GOAL]
Audience: [WHO]
Offer: [WHAT]
Budget: [RANGE]
Timeline: [DATES]
Colors: [HEX or guidelines]
Fonts: [NAMES]
Assets available: [what I have]
Tone: [creative vibe]
Deliver:
1. Creative concept — one unifying idea across all channels
2. Visual direction — specific enough for any designer to execute
3. Ad specs — Google Display (3 sizes) + Meta (3 sizes) with headline/body/CTA variations
4. Email sequence (3 emails) — subject, preview, layout, CTA per email
5. Landing page wireframe — section-by-section with copy and design notes
6. 5 organic social posts — platform, format, visual, caption, hashtags
7. Asset production checklist with dimensions and naming
8. Success metrics with benchmarks
Notes: Ask ChatGPT to generate the ad creative as image prompts you can feed into DALL-E or Midjourney. Follow up with "Now create the Canva template layout for the email sequence."
Gemini
Gemini 3 Pro
FRESH APR 2026
Build a multi-channel campaign brief.
**Brand:** [NAME]
**Objective:** [GOAL]
**Audience:** [WHO]
**Offer:**...Build a multi-channel campaign brief.
**Brand:** [NAME]
**Objective:** [GOAL]
**Audience:** [WHO]
**Offer:** [WHAT]
**Budget:** [RANGE]
**Timeline:** [DATES]
**Colors:** [HEX]
**Fonts:** [NAMES]
**Assets:** [available]
**Tone:** [vibe]
Research current top-performing ad creative and campaign structures in my industry, then build:
1. Unifying creative concept
2. Visual direction
3. Ad specs (Google Display + Meta, 3 sizes each, copy variations)
4. 3-email sequence with design specs
5. Landing page wireframe with copy
6. 5 organic social posts
7. Production checklist
8. Success metrics with industry benchmarks
Notes: Gemini can research current high-performing campaigns in your industry for creative inspiration. Ask it to find recent award-winning or viral campaigns in your space before setting the creative direction.
Copilot
Copilot (Microsoft 365)
FRESH APR 2026
Create a multi-channel campaign brief.
Brand: [NAME]
Objective:...Create a multi-channel campaign brief.
Brand: [NAME]
Objective: [GOAL]
Audience: [WHO]
Offer: [WHAT]
Budget: [RANGE]
Timeline: [DATES]
Colors: [HEX], Fonts: [NAMES]
Assets: [available]
Tone: [vibe]
Deliver:
1. Creative concept
2. Visual direction
3. Ad specs (Google + Meta, copy variations)
4. 3-email sequence with specs
5. Landing page wireframe
6. 5 social posts
7. Production checklist
8. Metrics
Notes: Copilot can create the ad mockups in Microsoft Designer and the email templates in Outlook. Use the production checklist in Planner to track asset completion across your team.
Frequently Asked Questions
What does the Multi-Channel Campaign Brief Generator prompt do?
Generate a complete visual campaign brief spanning ads, email, landing page, and social — all from a single creative direction. Outputs design specs, copy frameworks, asset dimensions, and a production checklist so your designer (or AI tool) can execute without guessing.
Which AI models is this prompt tested on?
This prompt is field-tested on Claude, ChatGPT, Gemini and Copilot. Each model has its own optimized variant above.
Do I need a paid AI account to use this prompt?
No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.
Can I customize this prompt for my business?
Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.
When was this prompt last verified?
Each model variant above shows its own freshness stamp. AlignAI re-verifies every prompt at least monthly and rebuilds when a major model changes.
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